After living and breathing marketing and design for most of my 30 year life, I've learnt what not to do when it comes to your brand. Small businesses are missing out on so much business and opportunities to improve customer experience.
Here are 5 key mistakes small businesses often make when it comes to their brand and marketing program.
1. Misaligned branding and business goals
Your business and your brand should not be siloed. Your brand is the vehicle that drives your business goals. Think of your business goals as the 'what' and your brand as the 'how'. Use your business goals and objectives as the foundation to determine your brand goals and where your brand strategy should take you.
2. Reinventing the wheel
3. Too many voices
4. Unprofessional visuals
5. Targeting the general public
The first step is recognising if your are making any of these mistakes that could be detrimental to your business. Now you can address these issues strategically and setup your business for success and growth.
Contact me to help identify these areas in your business and build a plan to address them.
Comments